All principles

    23 · Remembering

    Working Memory

    The small space in the mind where people hold what they need right now. It fills fast and empties faster.

    Evidence: Holds up

    What we do with it

    1. 01

      Carry information forward. A plan summary beside the checkout form beats asking people to remember what they picked.

    2. 02

      Keep instructions on screen while people follow them. Steps that vanish after the first one get forgotten by the third.

    3. 03

      Mark what people have already seen or done, the way a visited link changes color.

    Examples

    Getting it wrong, getting it right.

    Don't

    A confirmation code shown on one screen, then asked for on the next.

    Do

    The code is filled in for you, or stays on screen beside the field.

    The evidence

    What the research says.

    Evidence: Holds up

    The model is well supported and has kept being refined. In 2000 Alan Baddeley added a fourth part, the episodic buffer, to explain how people hold on to bits of information that don't fit the original model. His 2012 review found the frame had stayed much the same for nearly forty years.

    A second look

    Is your product breaking one of these?

    Most teams can't tell from the inside. Send us the page or the flow that's not working, and we'll tell you which of these we'd look at first.

    Email hello@synergyprod.com