T-Mobile
The purchase path and account pages for tmobile.com
Consulting, as part of the Garrigan Lyman Group team in Seattle
- The problem
- The site was hard to use. Shoppers got lost in checkout and couldn't find what they needed to make a purchase.
- What we did
- Customer interviews and journey testing led the team to flip the purchase path from choosing a plan first to choosing a phone first, with a new responsive interface around it.
- The result
- Customer engagement up 17% and sales up 33.7%.




