All principles

    40 · Researching

    The Five-User Rule

    Testing with five people finds most of a product's usability problems. Most, and sometimes far fewer.

    Evidence: Holds, with limits

    What we do with it

    1. 01

      Five people a round is a good start. Several small rounds beat one big one, because each fix gets tested too.

    2. 02

      Five isn't enough when problems are rare, when users differ a lot from each other, or when you need a number to report.

    3. 03

      Test each distinct group of users separately. Five buyers and five admins are two studies.

    Examples

    Getting it wrong, getting it right.

    Don't

    One test with five people, then launch, with “we found 80% of the problems” in the report.

    Do

    Three rounds of five, fixing between rounds, and a plain note on what the study can't tell you.

    The evidence

    What the research says.

    Evidence: Holds, with limits

    Laura Faulkner tested it in 2003 with 60 users, drawing random sets from the whole. Sets of five found 85% of the problems on average, but some found only 55% and others 99%. Every set of ten found at least 80%, and every set of twenty at least 95%. Wonil Hwang and Gavriel Salvendy's 2010 review of published studies put the number needed to find 80% of the problems at 10, give or take 2.

    How our view changed

    We plan rounds of five to find problems, and bigger groups when a decision rests on a number.

    A second look

    Is your product breaking one of these?

    Most teams can't tell from the inside. Send us the page or the flow that's not working, and we'll tell you which of these we'd look at first.

    Email hello@synergyprod.com